Cape Sales Solutions helps our vendors to develop effective marketing strategies with a tight focus on the success of their business based on the type of products that they offer.  We can provide vendors with information on what it takes to do business with major retailers, and the tools to conduct business effectively. 

We start by reviewing a product to ensure it is unique to the marketplace and then provide the vendor with information on industry trends, market size, analysis of competition, and evaluation of current retailer planograms.  This eliminates “trial and error” marketing, which is expensive and time consuming. Without proper industry experience, trial and error is not a realistic approach with the ever-increasing competition for shelf space and a declining number of retailers. 

We also assist in the development of specific strategies for packaging vendor products, as well as creating effective in store displays that will elevate a product’s appeal to both the retailer and the consumer

Getting in front of the retail buyer is key, and having the best presentation possible is mandatory.  The average time allotted by the retailer for a presentation of product is 15 minutes.  In those 15 minutes of “face time”, the presentation has to leave an impression that your product deserves space in their planogram or on their shelf.  Cape Sales Solutions knows how to make every minute of face time count and leave that lasting impression necessary to gain access to a retailer’s shelf.